Tech Sector Among India’s Most Trusted: The Brand Trust Report

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With 22 technology brands among the top 300,

and 8 among the 50 Most Trusted Brands, the technology sector is among India’s

most trusted, according to The Brand Trust Report, India Study, 2011. The report

is a result of scientific research

done across 9 Indian cities which generated over 10,00,000 data-points and

16,000 unique brands. Among these sixteen

thousand brands, HP leads the technology category (and the hardware sub-category)

at overall rank of 23, Microsoft is the most trusted software brand at 30th

overall rank, and Google at 70th rank, is the most trusted internet

brand.

The Brand Trust Report, India Study, 2011, is the first of an

annual study series to be published by Trust Research Advisory (TRA), a leading

research organization dedicated to understanding and simplifying concepts

related to Trust. Indian Statistical Institute (ISI) and e-nxt

Financials were the partners in this study. Elaborating on the report, Mr

N. Chandramouli, CEO, Trust Research Advisory said, “Over the last decade,

India has come to mean two things, technology and growth - both so inextricably

intertwined that one necessarily supports the other. Technology as a sector,

directly or indirectly has contributed enormously to better buying propensity

and disposable income among Indians. India has become the center of the world

for processing technologies, both onshore and offshore, and it is no surprise

why the technology sector is among the most trusted by Indians.”

The Brand Trust Report, India Study, 2011 is the result of years of scientific

research to understand the

concept of trust. This involved several hundred hours of discussions with

communication experts and behavioural scientists. On this basis, TRA has created

a proprietary Trust Matrix, comprising 61 different components. Based on this

proprietary Trust Matrix, TRA launched a syndicated primary research on Brand

Trust across 9 cities in India covering 2310 respondents who were classified

into the ‘influencer’ category.

With 22 technology brands among the top 300,and 8 among the 50 Most Trusted Brands, the technology sector is among India’s most trusted, according to The Brand Trust Report, India Study, 2011. The report is a result of scientific research done across 9 Indian cities which generated over 10,00,000 data-points and 16,000 unique brands.

Among these sixteen thousand brands, HP leads the technology category (and the hardware sub-category) at overall rank of 23, Microsoft is the most trusted software brand at 30th overall rank, and Google at 70th rank, is the most trusted internet brand.

The Brand Trust Report, India Study, 2011, is the first of an annual study series to be published by Trust Research Advisory (TRA), a leading research organization dedicated to understanding and simplifying concepts related to Trust. Indian Statistical Institute (ISI) and e-nxt Financials were the partners in this study. Elaborating on the report, Mr N. Chandramouli, CEO, Trust Research Advisory said, “Over the last decade, India has come to mean two things, technology and growth - both so inextricably intertwined that one necessarily supports the other. Technology as a sector, directly or indirectly has contributed enormously to better buying propensity and disposable income among Indians.

India has become the center of the world for processing technologies, both onshore and offshore, and it is no surprise why the technology sector is among the most trusted by Indians.”

The Brand Trust Report, India Study, 2011 is the result of years of scientific research to understand the concept of trust. This involved several hundred hours of discussions with communication experts and behavioural scientists. On this basis, TRA has created a proprietary Trust Matrix, comprising 61 different components. Based on this proprietary Trust Matrix, TRA launched a syndicated primary research on Brand Trust across 9 cities in India covering 2310 respondents who were classified into the ‘influencer’ category.

( This is a press release )

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