“The Fresh Brew: Chronicles of Business and Freedom” carries the inspiring life stories of 25 IIM Lucknow Alumni, who charted an independent, entrepreneurial and self-envisaged careers instead of being part of a traditional career path. Some of these worked with leading banks, consulting firms,and marketing and technology firms before they decided that pursuing alternate and independent career was what they were made for. This book is a collection of their experiences and intends to bring out the subtle dilemmas that they negotiated – both personal and professional. The Foreword has been written by Dr. APJ Abdul Kalam, Former President of India.
It has been co-authored by Amit Haralalka, a final-year MBA student at IIM Lucknow and Amitabh Thakur, an IPS Officer and Fellow at IIM Lucknow.
Some of the prominent Alumni featuring in this book include:
The book has been dedicated to SatyendraNathDube, the IIT Kanpur alumnus who became a martyr while working in National Highway Authority and Manjunath Shanmugam, the IIM Lucknow graduate, who again sacrificed his life for the sake of principles while working in Indian Oil. The authors have decided to donate a portion of the proceeds of the book to constitute an award named “Fresh Brew Award for Social entrepreneurship”.
The book is published by Alchemy Publishers, New Delhi and is now available for sale in bookstores across the country.