LinkedIn, the world's largest professional network with more than 90 million members worldwide and over 8 million in India, launched the beta of LinkedIn Today, a new product that surfaces the top headlines and stories being shared the most across multiple industries by LinkedIn’s trusted network of professionals. LinkedIn Today gives members a customized and tailored way to consume the top trending news relevant to a particular industry and by what is being shared the most frequently by those industry’s professionals.
Three Unique Professional Lenses on News and Insights
LinkedIn Today allows members to access their professional news through three different lenses – by their connections, industry, and the broader global professional network. LinkedIn offers the unique ability for members to read what their connections are reading, as well as access a digest of what is top of mind across their specific industry. They will also have the ability to read what headlines are trending across multiple industries and sources by LinkedIn’s global network of professionals.
“LinkedIn Today provides our members with a quick and easy way to digest trending news gleaned from the collective wisdom of 90 million professionals – what they are reading, what they are sharing, and what they are saying,” said Deep Nishar, SVP of product and user experience at LinkedIn. “Having a professional and tailored lens on news and insights is not only an efficient way to gather information for your work day, but it also arms you with the insights you need to make strategic business decisions.”
Members will also have the ability to customize their LinkedIn Today experience by “following” up to 22 industries, including Internet, Real Estate, Nonprofit and many more. Members will also have the option to “follow” specific news sources and will have the option to choose from a wide range of outlets, from Financial Times to Mashable, to see the most shared headlines by news source in addition to industry.
LinkedIn Today Provides Deeper Integration
LinkedIn has also deepened its relationship with Twitter to offer members the ability to bind their accounts and share updates on both LinkedIn and Twitter. Within the LinkedIn Today product, members will have the ability to tweet trending news to their Twitter account, as well as post it to a LinkedIn Group and email it directly to their existing LinkedIn connections.
In addition, LinkedIn Today will feature relevant StumbleUpon content tailored to each industry that will include evergreen and trending content recommended by the StumbleUpon community of over 14 million members. LinkedIn Today also offers a Top Sources section that recommends news sources that have integrated the LinkedIn Share button on their websites, including Bloomberg.com, Wall Street Journal Digital Network, CNN Money, and many more.
LinkedIn Today Goes Mobile
The company also announced today, the launch of LinkedIn’s iPhone application version 3.6, which will deliver the LinkedIn Today experience to all iPhone users. Professionals, whether they are on the go or in the office, will be able to use their iPhones to natively access top news shared by their industry peers and save articles to read at a later time. iPhone users will also be able to share relevant news with their connections and post headlines to their network stream directly from the application. To download the latest version of the application, please go to the iPhone app store.
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