Visual Website Optimizer is an A/B testing tool featuring point-and-click test designer and WYSIWYG editor for creating variations. In addition to being split testing software for marketers, it also features "tag-less" integration .
Visual Web Site Optimizer is also a multivariate testing software (full factorial methodology) which means that no matter what kind of testing your conversion rate optimization project demands (A/B, split URL or multivariate), you can be use Visual Website Optimizer.You come up with multiple hypotheses on what you think can increase website conversions. Based on those hypotheses, you create different variations of your website. These variations can pertain to difference in website color scheme, button sizes, value proposition, calls to action and multiple other different paramaters (that you can possibly think). What happens in testing is that your website visitors are randomly allocated to one of the multiple website variations you create. After a significant number visitors have been included in the test, the software analyzes which website variation resulted in most conversions. That website variation is said to be winning variation. You should then implement that winning variation permanently to enjoy sustained increased conversions.
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