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CellStrat to organize Mobile Apps Conclave on 29th April, ‘11 in Bangalore

Team YS
12th Apr 2011
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Mobile Apps Conclave – the conference organized by CellStrat is on 29th April, ‘11 at The Chancery Pavilion Hotel, Bangalore. The Conference is kicking into high gear this week with a large no of advance registrations pouring in from all over India. The star-studded speaker lineup and intuitive content on Mobile Apps and Web is fueling keen interest in this event. The conference is expected to get a large number of Executive and Developer audience from all over India. The theme for this event is : “The Mobile Web Disruption – Life, Media and Business get Appified”.In addition to Bangalore, the event organizers are entertaining dozens of calls daily from places like Delhi, Mumbai, Hyderabad, Kolkata, Ahmedabad and Chennai, both from brands and senior management of companies as well as the developer community. Apart from India, registration queries are also coming from abroad.


More than 250 blue-chip audience are set to participate in this happening event on the hottest topic in modern times – Mobile Apps, App Stores and the Mobile Internet. Most brands, mobile device manufacturers, app store and app development firms are taking interest in this event as everybody would like to know about the Business of Mobile Apps and Web..

Details of the event are available at http://www.mobileappsconclave.com.


Event Brief :


The Mobile Web - the new name of Growth around the world. Mobile Internet Tsunami - as many refer to it. Mobile is the industry of this decade. Mobile has taken world by storm. The feature phone growth is fast evolving into smartphone growth driven by the emergence and popularity of The Mobile Web and those tiny ubiquitous Apps - hundreds of thousands of them literally. Mobile Web is upending so many industries, it is breathtaking to say the least. Many of these businesses are succumbing to the trend which the venerable firm Apple started - businesses like news and media, advertising, gaming, productivity, publishing, telecom, entertainment, commerce, financial services or healthcare..the list goes on and on. Whoever you are, whereever you are - either have a App and Mobile Media strategy or be prepared to loose substantial traction in the marketplace - because, indeed, your customers are App savvy even if you are not. You are on the road and want to check nearby promotions, there are many apps for that; you want to track your supply chain, many apps for that too; track Social Network updates; many apps there as well; there is even an app for Confessing to God. Apps are orchestrating the growth in intelligent smartphones; next playground is Tablet followed by Computers. Are you ready for the brave New World of Mobile and Mobile Tablets ? Are you ready for the Mobile Web revolution ?


Conference Sessions :


There are some interesting Keynotes and Panels planned for this event.


In the morning session, there will be a panel on “Mobile Apps go mainstream – Content, Engagement and Lifestyle on Mobile Apps”. This panel will discuss the upcoming Mobile App revolution and how Content and Entertainment is being delivered via Apps. All aspects of human life like media, news and information, entertainment, connectivity and commerce are getting Appified, or, in other words, getting an App front-end. Brands are engaging consumers via Apps; Advertising industry is increasingly finding that more and more ad budget is being allocated to Apps and Mobile Web. This panel will also address the thorny issue of App Marketing and Monetization.


After the first panel, there will be a talk by InMobi (top Mobile Advertising firm) Management on how Mobile Apps are influencing the Mobile Advertising streams, creating new Business Models for Brands and Media to ride the bandwagon of Apps and Mobile Web, all the way into customers’ hearts, minds and pocketbooks.


In the afternoon session, there will be a panel on innovations in Mobile Apps and Mobile Web. This panel will discuss the specialized vertical Apps which are popping up in industries like Payments and Commerce, Social Gaming, Healthcare and Education. Mobile Payments is set to revolutionize how Commerce is conducted. Students and Academia are preparing for Education on tablets and smartphones. Healthcare industry is finding innovative uses of tablets and tablet apps in hospital and clinical settings. The upcoming 3G rollouts in India are accelerating this movement towards advanced Mobile Applications which need the high-speed wireless connectivity and Anywhere, Anytime availability.


The afternoon session will also see a panel on Emerging Devices and Tablets. Advent of Apple iPad has opened a whole new world of possibilities and truly heralds a world of post-PC era. The Tablet proliferation is driving the hardware market into a delirium. Technology Execs, Media Agencies, Film Makers, Content Producers, Hospital Systems and Industrial Complexes are launching hundreds of pilot projects to find new and innovative uses of the Mobile Tablet. Book and Magazine Publishers are seeing their industry taken over by Tablets and Smartphones. Content Delivery and Subscription Models are being digitized at a blistering pace.

Overall, it promises to be an action-packed event. Partners includes Presentation Sharing Partner is authorSTREAM on which all the presentations by CellStrat, event speakers, exhibitors and partners can be found. The Mobile App Partner, Hazel Media is providing an event app for this conference. Whereas the Mobility Partner, MobiVite is providing a Mobile WAP site for the same. Thus, true to its name, info on Mobile Apps Conclave is universally available across all Mobile platforms…


InMobi is the Platinum Sponsor for this event. AgileCO is the Gold Sponsor and other supporters include partners like MOMO Bangalore, CMAI and Indian Angel Network (IAN). Media Partners include the online media firm YourStory.in and Business Wire as the News Distribution Partner.

Lastly (but certainly not the least), CellStrat is also organizing an interesting Mobile Solutions Expo where some innovative app companies will be exhibiting their apps and solutions. This Expo promises to dazzle the audience with some interesting apps and solutions in Mobile space.

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