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Intel AppUp Program aims to address technology scenario by 2015

27th Jun 2011
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Intel launches AppUp program to cater to growing demands of emerging devices

It was Intel’s former boss Andy Grove who wrote about strategic inflection point in The Paranoid Only Survive. Intel is looking at another such point in 2015. Devices, users and content are expected to grow multifold from the present levels. Mukesh Gangandar from Intel Software and Services group made a presentation on Intel AppUp developer program as part of Chennai Regional RoundTable of TechSparks.

With increasing tablet devices available in the market, apps are becoming crucial in delivering customer experiences. To make that experience seamless across devices, and also to address innovative form factor changes, Intel is also gearing up to produce it core processors to match demand and increase in capacity. Intel Software, which is only behind Microsoft and IBM, is unleashing the AppUp program to invite developers to create apps through its AppUp developer program and deliver it to AppUp consumer centres from which customers can download them. So far, 50,000 developers have been enrolled. New devices such as Smart TV, handhelds are set to revolutize the way in which we use technology. To cater to the increasing demands from such changes, the AppUp program would deliver the relevant customer experiences that are same across devices.

Intel Apps

Intel is undertaking a host of initiatives as part of its Cloud 2015 vision to provide security to public and private cloud networks and bets on innovation rather than management when it comes to information technology. It also aims to optimize services based on client devices.MeeGo is a new open source mobile OS that promotes innovation and portability across multiple mobile device types, such as tablets, netbooks and smartphones. This operating system aims to provide consistent user experience across devices. But Intel’s operating system strategy broadly encompasses other ways of computing such as Web, Windows, Linux, etc. Using MeeGo, developers can create apps for various mobile devices. Developers can submit apps from anywhere in the world and customers can download free apps from anywhere in the world. But paid apps are available to be purchased or submitted only in select countries and India is one among them.

“Security of data with increase in social media presence of users is going to be a critical issue for developers and entrepreneurs,” said Mukesh. Security solutions are capturing the imagination of developers as laptop theft, data in cloud, and social media provide threats to data security. New schemes from the Government of India such as Aadhaar, Rural Employment Guarantee Scheme and others pose unique challenges for developers.

Intel Capital and Intel App Up Application Fund are available for developers as part of Intel’s funding program apart from Intel’s interest in making investments in platforms and device initiatives.

For more details, please visit http://appdeveloper.intel.com/en-us

–Venkatesh Krishnamoorthy, chief evangelist

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