India’s leading newspaper advertisement booking service, announces the launch of findMyMatch(FMM), a unique matrimonial service that allows users to search through potential matches from over 1 Lakh matrimonial ads published originally in leading newspapers across the nation.India provides a unique situation where the parents usually seek out potential matches. They may not necessarily be Internet savvy and diligently rely on and prefer newspaper matrimonials, thus making matrimonials the leading classified Ad category among all major publications. By enabling access to these Ads for millions of internet & mobile users, who may not have access to local newspapers, findMyMatch(FMM) attempts to bridge this online - offline divide & simplifies the process!
findMyMatch uses the valuable content of matrimonial ads published offline in newspapers & makes it accessible via its website and by SMS. Through the website, one can also browse profiles and create their own Ads. The SMS platform delivers the latest matches directly to one’s mobile phone based on their preference. FMM enables individuals to search through Ads across all locations & directly contact relevant profiles, all within minutes via phone or email. FMM aspires to transform the current newspaper classifieds industry to come to pace with all other online classifieds solutions.
“Previously, India has borne witness to either pure offline solutions – such as matchmakers & Newspaper Matrimonials OR pure online solutions such as matrimony or dating websites. For such solutions to work, both sets of parents need to be together on the same medium, namely either offline or online. By connecting the offline world with the internet & SMS, FMM is the first true cross platform solution.” says Sharad Lunia, Business Head, FMM.
FMM redefines matrimonial search for Indians by providing the following:
Online Access To Offline Ads - FMM enables access to Ads originally published in Newspapers but not accessible online. This enables our customers to reach out to genuine seekers they otherwise could not connect with.
Contacting Genuine Matrimony Seekers - Since all Ads on FMM are paid for, they represent parents/individuals looking for serious alliances. FMM plans to use a verification process to whet all profiles so as to discourage fake/non-serious profiles, and to ensure that it remains a purely matrimonial website and is not used for dating, networking or marketing.
Matches On Mobile- FMM provides an SMS alert facility to regularly deliver relevant matches directly to one’s mobile phone. The SMS experience ensures one can enjoy FMM from any mobile device without being connected to the internet. This enables easy and quick access for those who may not be internet savvy.
Single Step Search & Contact - Going by the current internet trend, users are encouraged to ideate a profile within 500 characters. Each Matrimonial Ad on FMM is concisely created to include all relevant information to enable one to shortlist and be shortlisted efficiently, and then take the next step forward by directly contacting those shortlisted via phone / email.
In the future, FMM aims to provide a holistic Matrimonial-search experience by integrating its offering of SMS + Internet with Print to enable one to have his profile visible to all, independent of the medium used.
This is a press release.
Check out their website for more details www.findmymatch.in