“Adapting to various platforms is a challenge for online retailers” - Nitin Padmawar, Reasoning Global eApplications


Representing Reasoning Global eApplications at TechSparks 2011 Hyderabad Regional RoundTable, was the company’s CTO Nitin Padmawar, who talked about MartJack and the MartJack eXchange, a digital commerce platform that works with top retail companies in India to help them deploy their products online. “Adapting to various platforms is a technological journey for (Indian)retailers,” mentioned Nitin and went on to talk about how MartJack uses this as an opportunity to create an ecosystem of partners to help and increase support for such retailers.Nitin openly and honestly shared his entrepreneurial past and brought the audience up to speed on how launching MartJack was a blend of the founders’ backgrounds in web business as well as retail. MartJack helps retailers get leads and gets them started on their e-commerce initiatives. With it, they have built an ecosystem of partners and then started multi-channel initiatives(involving payment gateways/logistical transport services/online marketing), focused on growth through exchange, and removed the common barriers that keep Indian retailers from setting up shops online.

“Retailers stick to ROI tools,” he said and went on to explain how MartJack offered retailers exactly that. He spoke about the two distinct buying patterns of Indians. Indians either shop for products sold by big brands or purchase local products and typically visit a fixed set of online properties. There is a clear gap between retail inventory and end users. Creating this multi-channel digital commerce platform has been a positive step in the direction of addressing this gap profitably.

Later, he talked about the benefits of hosting their platform on AWS cloud.

Please know more about this technology venture and their products by visiting their website http://www.ereasoning.com/

About TechSparks

A YourStory.in initiative to uncover and showcase innovative product technology startups from all across India. To participate in TechSparks as a contestant, register here. To attend the grand finale in Bangalore, register here.

- Jessie Ruth


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