Spiderman can sure vouch for how important the ‘web’ is to business. Evidently, any business can have a website, but if it is lost on the www, then maybe there is no point having one. So, to help your identity be unique online, Delhi-based Xtreme Digital Solutions, an online communication consultancy, crafts strategic content plans, aligning them with the business objectives of their clients.In conversation with Abhilasha Dafria for YourStory.in, Mohit Kukreja, co-founder of XDS tells more about how his e-venture offers their clients a convenient, complete package of a high quality business website coupled with well optimised content writing, excellent hosting services and above all, effective online visibility; something that every business craves for!
Mohit, tell us something about yourself and how was the idea conceptualised?
I am a simple enthusiast and I love to learn something new every day. I pursued a degree in journalism and mass communication in college where my seeds of me becoming an internet entrepreneur were sown. Later, I earned an MBA degree from IMT,Ghaziabadthrough correspondence since I was planning to become an entrepreneur. During my very first job, where I lead team of web content writers, I decided to start up my own venture, a specialized content writing firm. Xtreme Digital Solutions was established in 2010. It was conceptualised by me and my close friend, Shivi Jain, as only a web content writing firm to offer writing services to businesses and other web agencies that usually do not offer content writing services. Before it could actually take wings, I happened to meet a creative guy, Vikas Singh, who was very passionate about interesting designs, be it for print or the web and thus, XDS was born.
What kind of services do you offer?
Currently, the internet industry is flooded with web development firms, but unfortunately, very few of them offer integrated set of services like we do. Our core services include web consultancy, designing (print and web), online application development and internet marketing. We offer services like web development using open source technologies, customised web designs, search engine optimization (SEO), web hosting and content writing. Our other internet marketing services include PPC and social media optimization. We develop e-commerce applications, content management systems and other applications using open source technologies and custom platforms. We also do online branding and reputation management for our clients.
What were the challenges you faced while starting up?
My parents were not confident about the idea of leaving a job and starting up something of my own. Convincing them was challenging, but luckily, I was fully supported by them. Another hurdle was to attract talent. However, our work environment, vision, creativity and skills gave us an added advantage to attract like-minded people and strengthen our team. Today, team XDS comprises of tough, dynamic and creative individuals who share their vision to develop “solutions beyond conventions.”
Who are your clients and how has the response to your venture been so far?
Our client base includes educational institutions, real estate biggies, IT companies, SMBs from the lifestyle sector, e-commerce players, NGOs, social organisations and even internet marketing and software development companies. We are lucky to tap several industries and thus, it has given us an opportunity to learn and gain experience in several sectors. Last year, we had close to 15-20 clients and till date, we have over 50 satisfied clients. We also have plans to build on our client base with our upcoming reseller/affiliate programme, which we will be starting very soon in B+ cities inIndia.
What is your market differentiator?The market is flooded with big and small players in a similar domain. Our services are at par with those offered by internet subsidiaries of leading publication houses. Our USP is that we are a young and dynamic agency and we are brimming with fresh and creative ideas. We believe in offering only ‘xtremely satisfying solutions’, which is also the punch line of our agency. We believe that ‘We Think Funky’, which is reflected through our designs, but we are very formal with our approach.
Can you share with us some interesting market trends you are trying to capture?
Yes, we are getting magnetised towards the changing trends in the e-commerce industry which is why an in-house online shopping platform is in the pipeline. With the launch of this platform, we will be able to provide to our clients an integrated package of creative services, internet marketing and e-commerce. As I mentioned that we are planning to form a reseller network across B+ cities inIndiato tap large segment of SMBs, this e-commerce portal will surely have a long way to go.
How does your revenue model work? Also, could you tell us a little about your tie-ups/partners?
For design and development of websites, applications and their on-going maintenance, we work on contracts with our clients based on their needs. For internet marketing requirements, we offer a minimum engagement contract of six months to push the project of our clients. We have tied-up with several vendors to enhance our product and service offerings and those include payment gateway providers, turnkey web solution developers, Google advertising programme, etc. We also have partner agencies inIndiaand abroad who hire us for their white-labelled service requirements. Apart from these, we have partnered with hosting and domain providers through their reseller ship programmes.
How big is your team? Are you looking at hiring?
We are still a small team of 10 full-time professionals. Our total employee strength including freelancers is 15+. Yes, we are looking at hiring and soon we will be scaling with a new development centre.
Are you looking at getting funded?
XDS was started with my own personal savings. I did not want to borrow money even from friends and family and thus, I was able to manage the critical financial turbulences. But now, we are looking at getting funded. We are in a position where we are sure of our capabilities and product / service offerings and I can say that if we raise funds, we will emerge quickly as one of the leading agencies at least inDelhi/ NCR.
Where do you see yourself five years from now?
If everything goes well and according to our projections, we will surely be one of the most trusted brands in the industry. We are hoping to serve businesses across the globe. Secondly, we love to collaborate, innovate and integrate, and this passion will be driving us to come up with some unique online application/platforms in the near future.
Go to www.xtremedigitals.in for further details!