Video Content Discovery Company VideoSurf acquired by Microsoft
Microsoft has acquired California-based video discovery technology company VideoSurf for $70 million. VideoSurf is video search engine that has created a way for people to search, discover, and watch online videos. Using computer vision VideoSurf has taught computers to “see” inside videos to let users find and watch videos that they really want to see.Over time, Microsoft will integrate this technology across its entertainment platform to augment the Xbox 360 ecosystem and evolve search and discovery of entertainment content on Xbox LIVE.
"VideoSurf's content analytics technology will enhance the search and discovery of entertainment content across our platform," said Alex Garden, director of Xbox LIVE for the Interactive Entertainment Business at Microsoft.
In the coming months, Microsoft will bring nearly 40 TV and entertainment providers to Xbox LIVE, including Bravo, Comcast, HBO GO, Verizon FiOS and Syfy in the U.S.; BBC in the U.K.; Telefonica in Spain; Rogers On Demand in Canada; Televisa in Mexico; ZDF in Germany; and Mediaset in Italy. This acquisition will also make it easier for video partners to take full advantage of advanced features such as voice search enabled by Kinect for Xbox 360.