Weddar: People-powered, Accurate and Local Weather Prediction App - 100K Downloads and Counting!
Hey Ricardo, So, What is Weddar all about?
Weddar is a people-powered weather app for iOS and Android where anyone can make their own weather reports and share them with their friends.
How is it different from other weather apps in market?
What makes Weddar different is that it doesn't go get general broad information to weather stations: it's real people, in real places, telling others how they actually feel about the weather. Because the weather can be different even within the same city.
How did you get the idea to develop Weddar?
It came from the junction of several aspects, one of them being the information we get from traditional weather services (and apps) are too generic, and many times wrong. "How about you, telling me how do you feel, right now, and where you stand?" That's got to be more accurate and relevant, right?
Tell us about the team behind Weddar
It's myself, Ricardo Fonseca, I have an academic background in Psychology, but then steered towards marketing where I pursued a MBA and started working for startups.
Gonçalo Catarino as co-founder and designer of the app. He has an extensive experience in web design and business - he's now been running his own company, and was web art director at Ogilvy prior to that.
Luís Confraria on front-end and server, Arturo Vergara on iOS, and Pedro Veloso on Android.
How has been the traction till now?
Consumer adoption as been pretty great! Last week we reached the 100,000 downloads mark and growing. iOS (where we first launched) is still a majority of downloads but Android (launched about a month ago) is gaining some terrain.
India is on our top 20 of countries but growing too, and we'd love to have more users from India!
As it is a free app, how do you plan to monetize and sustain?
Something like Weddar makes more sense when you have a big number of users, so we knew from the start that we had to have a free app to have as many users as possible. Also since the start, we have some plans on how to monetize the service, but again only will make sense when we reach a bigger number of users, and right now we're focused on getting them and building more into the app
To get an accurate prediction of your local weather, download a free Weddar app here - http://www.weddar.com/