We at YourStory.in recently caught up with Nitin Padmawar, CTO, MartJack - one of the speakers at E-Sparks 2011 - India’s Premium E-commerce Showcase, to be held in Bangalore on 17th of December. Nitin spoke to us about the major challenges in Indian E-commerce space today, trends that are here to stay, and his expectations from E-Sparks.Edited Excerpts:
Nitin, what according to you are the major challenges pertaining to technology that e-commerce sites in India face today? How does MartJack help in solving some of these problems?
Planning for seamless customer experience is the single biggest challenge that e-commerce businesses in India face today. This aligns with other challenges such as technology scale & reliability, logistics, payment processing and operational planning. Most e-commerce businesses end up spending a large chunk of their time, effort & capital on establishing the basic technology & operational workflow. With MartJack, we work with a number of such businesses to remove most of the technology & operational back-end complexities to allow them to spend most of their time and money on end-customer experience.
Any interesting trends that you see in this space?
E-commerce in India today is a fast growing segment. People are trying out different models, ranging from deals to niche experiences. Customers today are getting a wide variety of choices, whether it is for selection or service. So, obviously a lot of interesting trends are forming out, but we will have to wait and watch out for the long term play versus the short term play. Overall, the value of selection, pricing and customer satisfaction will remain important factors and the businesses that focus on these fundamentals will be part of the long term play. Also, I think mobile access to e-commerce is another interesting phenomenon to watch out for and that has a potential for very aggressive growth rate. Social interaction during and post e-commerce transactions is also a very interesting space that can have dominant growth scope as we will notice in the next 2 to 3 years.
We are very glad to have you as a speaker at E-Sparks 2011. What do you expect from E-Sparks 2011?
I hope that it would be an interesting platform where we can share our learnings with entrepreneurs and more importantly a platform where we can learn a lot from some of the brightest entrepreneurs around. Forums like E-Sparks offer a humbling and a great learning experience for us.
What can the audience expect from you at E-Sparks 2011?
We hope to share our mistakes and our successes with the audience. We hope to share our learnings and our overall experience over the last 4-5 years in the Indian e-commerce space. I think we should have a lot of bits and pieces that would be useful for most entrepreneurs. Specifically when it comes to e-commerce, we have been central to some of the most exciting innovations, growth and business experiences which we can definitely share with the audience to help them improve their odds in the e-commerce business.
One compelling reason as to why entrepreneurs and startups should attend E-Sparks according to you?
It is a great forum where a lot of people with a broad set of backgrounds and experiences are coming together. So obviously it’s a great place to learn, share and build networks that matter in this business. It is also a great opportunity to get access to technology, platforms and people that can simplify many of the startup complexities for entrepreneurs.
Do not miss Nitin’s talk on “Ensuring technology success for your e-commerce startup”. Register now to attend E-Sparks 2011, 17th December, Bangalore
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