7 Large SMS Aggregators & Marketers Put A Self-imposed Ban On Overseas Origination Route


New Delhi, January 12, 2012: In order to provide transparent and effective services to customers and users, and move towards self-regulation, 7 of the largest sms aggregators and marketers have signed a Code of Conduct under the aegis of Internet and Mobile Association of India [IAMAI]. The Code of Conduct, inter alia, puts a self imposed ban on these companies to use the overseas orgination route for marketing SMS, especially to users listed in the NCPR. The companies that have signed the Code of Conduct are: ACL-wireless; Air2web, Netcore, Pinnacle Teleservices; SMS Gupshup; Unicel technologies; ValueFirst.Commenting on the Code of Conduct IAMAI president, Dr Subho Ray mentioned, "In order to be really effective we would like all the 2,800 odd registered telemarketing companies and a couple of telcos who actively promote these services to urgently adopt and abide by this Code of Conduct". He added, "Some of the industry leaders have made the first move, others must follow in the spirit of enlightened self-interest; we can not afford to leave loopholes in the system."

An empowered group at IAMAI representing sms aggregators would implement the Code of Conduct and IAMAI would seek the Regulator's guidance in making the Code of Conduct more inclusive and effective.

An industry spokesperson, who did not wish to be named, commented "we sincerely hope that enterprises will be discerning by diverting their business to companies which are compliant and protect their brands and help us provide relief to the end users.” 


The Internet and Mobile Association of India [IAMAI] is a young and vibrant association with ambitions of representing the entire gamut of digital businesses inIndia. It was established in 2004 by the leading online publishers, but in the last seven years has come to effectively address the challenges facing the digital and online industry including mobile content and services, online publishing, mobile advertising, online advertising, ecommerce and mobile & digital payments among others.

Seven years after its establishment, the association is still the only professional industry body representing the online and mobile VAS industry in India.

The association is registered under the Societies Act and is a recognised charity inMaharashtra. With a membership of 120 odd Indian and MNC companies, offices inDelhiand Mumbai and a permanent and professional staff of 11, the association is well placed to work towards charting a growth path for the digital industry in India.



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