Buzzr.in’s marketing campaign in association with Channel [V]’s EYR
Marketing and advertisement has pervaded every sector and a considerable amount of the budget is allotted for marketing by the companies. In this age of almost fanatic marketing where sometimes promoting overshadows the product itself, effective and reasonable marketing campaigns hold a lot of value.
Buzzr.in recently ran a campaign which according to them yielded positive results. Buzzr.in is a comprehensive aggregator of deal content in India promoting deals from group buying and ecommerce sites, offline retailers and niche services like food delivery and restaurant/ticket booking. Founded by Kunal Jain, who is also a co-founder at IndianHanger, Buzzr.in has alliances with over 70 online partners and several offline retailers for deal sourcing.
In this interesting promotional activity, all brands on the Buzzr platform participated in the EYR (Earn Your Right) campaign by Channel [V]’s Indiafest 2012. EYR campaign is an initiative by the Indiafest team to motivate participation by college students. Buzzr.in provided the EYR campaign with 6 youth oriented brands to become Channel [V]‘s retail brand partners.
All the participating brands were to give out EYR point vouchers which would lead to gifts and ta free trip to Goa for the Indiafest 2012 to participants. Other collaterals like posters, tent cards etc. were also installed in the brand outlets for further visibility. By providing youth oriented brands reaching out to large audiences, Buzzr.in helped the EYR campaign with the appropriate outlets to pull in their target audience for their festival and in the process, helped the brands on the Buzzr platform.
- Jubin Mehta