Sustainable Business Model Needed to Ensure Ecommerce Success: Muralikrishnan B


New Delhi, January 10, 2012: eBay India Head, Muralikrishnan B, has emphasized that sustainable business models are necessary to ensure the continued sucess of ecommerce inIndia. He is of the view that "e-Commerce companies that are able to focus on sustainable business models and the ability to manage scale would win in the long run."It is increasingly being realized that both the business ecology as well as the business models have to be innovative and sustainable in order for ecommerce to make a real impact in India. Talking about the innovations in business ecology, Dhruv Shringi Founder and CEO, and Vice Chairman of Internet and Mobile Association, said, “Innovations in the digital payment space will prove to be a major driver of growth for e-commerce in India”. According to Subho Ray, President of the industry body Internet and Mobile Association of India, innovations and sustainability are not too far too seek, “the idea is to get under the skin of the consumer which can be done once ecommerce moves into utilitarian and recession free areas such as education and healthcare”

The debate on ecommerce would continue with top ecommerce leaders participating at the India Digital Summit organized by the IAMAI on 18 and 19 January inNew Delhi.

According to a report of the Internet And Mobile Association of India (IAMAI), the current market of e-commerce inIndiais around US$ 10 billion. But with different levels of adoption, the e-commerce market has the potential to grow anywhere between US$ 70 billion – US$ 150 billion under one scenario and at another level it can grow between US$ 125 billion – US$ 260 billion by 2024-25.


The Internet and Mobile Association of India [IAMAI] is a young and vibrant association with ambitions of representing the entire gamut of digital businesses inIndia. It was established in 2004 by the leading online publishers, but in the last seven years has come to effectively address the challenges facing the digital and online industry including mobile content and services, online publishing, mobile advertising, online advertising, ecommerce and mobile & digital payments among others.

Seven years after its establishment, the association is still the only professional industry body representing the online and mobile VAS industry in India.

The association is registered under the Societies Act and is a recognised charity inMaharashtra. With a membership of 120 odd Indian and MNC companies, offices inDelhiand Mumbai and a permanent and professional staff of 11, the association is well placed to work towards charting a growth path for the digital industry in India.



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