Cisco has bought 17% stake in the new media startup founded by entertainment industry bigwigs Shekhar Kapur and AR Rahman according to The Economic Times report. Cisco has invested Rs 27 crore in the digital startup which is expected to be launched in May.
Qyuki which was set up last year will allow co-creation of creative content. The technology will allow people to collaborate on creative projects and distribute it across devices.
“Qyuki will not be as inert as Facebook or as passive as You-Tube. We want to shepherd people’s creativity to create new films and score music collaboratively,” Oscar nominee Shekhar Kapur told The Economic Times.