Online Admissions made Easy and Real-time

By Riddhi

Has the experience of negotiating with an educational consultant to get admission in your dream institution, left you tired? Have you gone pillar to post to secure admission to the top engineering college for your child, but stumbled along the way? is here (for a change) to make the admissions process less tiring and simple!

Kiran Reddy, Founder & CEO, says, “A few years back I was trying to get my brother admitted to a MBA course and had to approach educational consultants. Each had a differing opinion about which institute was the best and each quoted different course fees. This was extremely confusing and finally I ended up paying a higher fee.” Post this incident Kiran realized that a communication channel between admission seekers and admission providers is extremely important. This led to the starting up of in March, 2010.

Based on feedback from students and institutes is now known as In the past two years Studyrays has been able to provide students a place to compare and analyze the quality and fee structures of different institutions and located in different places, from the comfort of their home. And it is free. On Studyrays it is possible to check fee structures and details about seat availability, in real time. So the information on the site is constantly updated and the student has a clear idea about the state of the admission. The portal also provides information about various career options and has an ‘Ask n Answer’ section, where students can post their questions and experts answer them.

The Indian higher education market size is about $15 billion, according to an ASSOCHAM (The Associated Chambers of Commerce and Industry of India) report. ASSOCHAM projects that over the next 5 years the higher education market in the country will double to about $30 billion. So, Studyrays has the potential to grow really big. Currently, the primary revenue source of Studyrays is the service charge they receive for every closed admission. Other sources include special promotional activities for institutions and advertising.

“We have signed up over 130 institutions in Hyderabad and Bangalore and in 2011 quite a few admissions were also completed through Studyrays,” says Kiran. Over the next five years Kiran sees Studyrays become a major player in the Indian higher education space. The aim is to make it the numero uno portal in this space and one which helps both students and institutions to improve the quality of education.

Strengthening the sales team is one of the immediate goals and Kiran also wants to sign MOU’s with as many institutions as possible, to bring them on board. “We are targeting 15,000 institutions globally and 45,000 completed admissions within the next five years,” adds Kiran.

All of us have had experiences of admission horror or heard about such an experience from those close to us. Admission to the right college and right course often turns out to be the difference between a student realizing his/her potential or failing to do so. Studyrays can be big help and make a lot of difference.

YourStory will be keenly following the progress of this startup.


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