OLX India Launches its Universal iOS Application for iPad andiPhone


OLX.in, an Indian online free local classified site has launched iPad and iPhone application to cater to the rapidly emerging internet population in India which is bound to reach to about 300 Mn by 2015. Also a large portion of this projected number of the new Internet users are going to be Mobile Internet users who will access Internet on their GPRS enabled phones and Tablets. OLX has been the pioneer in mobile classifieds space and has clearly focused on mobile very early with the mobile feature phone OLX site available as early as 2008 and OLX mobile apps since 2009. With a growing market of over 55 million iPads globally, 60% market share in Tablets and growth rates of over 150% over last year, it becomes absolutely essential to provide the OLX users an app optimized for their iPads. Tapping this expanding segment of Tablets, OLX has innovated further and strengthened its online presence further with the launch of its new app in the Apple Store now optimized for the iPad, the first for any online classifieds site in India.

iPad users can now download the OLX App in the Apple Store. They can also buy or sell their used products like Mobiles, Household appliances, Laptops, Furniture, Vehicles or even promote services they provide or rent apartments conveniently on their iPad.

Posting a classified ad through the app is free and quick. Just upload a photo and video of your product from your iPad, enter the title and description of the product after selecting the product category and fill in your contact details to post an ad.

"We are excited to release this new universal app to address the booming iPad market. iPad owners have now a great free app to buy and sell everything with OLX.", says Mr Simon Berger-Perrin, VP Mobile at OLX. The new app for iPad is even compliant with the iPad with retina display which makes viewing images of products posted on OLX absolutely clear and with no blurs or distortions.

Mr Amarjit Batra, Country Manager, OLX India, elated on the launch of this app says, “India is poised to become a large mobile internet market with smartphones and tablets driving the next wave of growth in Internet consumption. OLX.in is already having apps on all smart phone Operating Systems and the launch of the iPad app is a demonstration of our focus on providing Indian internet users the best classifieds experience anytime and anywhere.”

With increasing Mobile transactions, it becomes important that the buyers have the option of meeting the sellers via a mobile device and vice versa. Using the OLX iPad app makes it easy to post an ad in less than 2 minutes with the option of even uploading pictures, videos and description right from the device. Even searching is more convenient and relevant as buyers can search for ads in their locality or in a particular location using GPS to depict all the ads around them on a map. Being a Universal app, users only need to download one app and it works on both devices; iPhone or iPad. The advantage for the users who own an iPhone and an iPad is that they do not need to download 2 different apps. Even the updates for both iPhone and iPad apps happen at the same time which makes it a very convenient option for mobile users.

Mobile apps are a more convenient, faster and personalized way to enhance the user’s experience of accessing the site on the go. With a dedicated app, it would be possible to enhance iPad users experience and strengthen the market share further. For users wanting to experience OLX on other phones, there are also options to download the OLX Mobile app on Android, Windows, Blackberry and Nokia mobile operating systems.