Pearl Uppal to Move On from Operating Role, What Next at

0, the leader in Indian Online Fashion & Luxury e-commerce space, has announced that Pearl Uppal, the co-founder and CEO, is moving on from her current operating role in the business. Pearl Uppal had partnered with Harish Bahl, Founder & Chief Executive Officer, Smile Group to launch the online retail venture in early 2010.

Said Mr. Harish Bahl, CEO Smile Group, has seen a huge growth in last two years and Pearl Uppal has played a critical role in building this brand. We see this development as a part of growth phase for both - the company and Pearl. As fashionandyou will continue to focus on becoming India’s leading brand in online fashion and luxury e-commerce space, Pearl is looking to expand her professional horizons and will be exploring new challenges and opportunities in life as an entrepreneur. We, at Smile Group, wish her all the very best for her future endeavors”.

To ensure smooth operating transition for the incoming CEO, Pearl will continue to actively run the CEO's chair, with support from Harish Bahl, for the next few months.

Said Ms. Pearl Uppal, Cofounder & CEO, My journey as the cofounder &CEO of has been very fulfilling and enriching. It has been very satisfying to start a company grounds up and build it into the leading online fashion retailer. What I have treasured the most is working with a super talented team, which made the force that it is today. I now look forward to taking up new challenges that will expand my entrepreneurial horizons. As a cofounder, I will continue to remain strategically involved with the company post my transition from the CEO’s role. Smile group provided an effective incubation platform and a healthy eco-system, which helped me in developing as one of the leading player in the fashion e-commerce space. I wish the group continued success in its endeavors

The company will be announcing the name of the successor shortly, who will take up the mantle of moving the company to its next phase of growth.


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