Vasonomics: Exploring the VAS Segment Internationally
“Why I chose VAS is a long story. I have been trying my luck in the international VAS scene since 2006. Having seen successes in Afghanistan, Bangladesh, Nigeria, failures in Australia, Malaysia and few other markets, when I got this opportunity to do something on my own in 2010, VAS seemed to be a logical extension,” says Vikas Dixit, Founder, Vasonomics.
Their first product, StoryBox, has been a success and has been accepted across all major West African operators. It’s basically a digital/mobile avatar of a Story teller where s lot of content produced by Vasonomics and other providers is hosted. As soon as a user calls on a short-code 5050 on Globacom Nigeria and 5940 on Etisalat Nigeria, they get the access to the IVR and are served with wholesome ‘family consumption quality content’. They are also developing some more products around a combination of in-house and proprietary content, with a specific focus on consumer VAS for the International and African markets.
“Acquiring and serving customers beyond your basic economical-cultural-political-geographical visibility is definitely a challenging and rewarding experience and me along with the team which we have built so far seems to be enjoying the challenges and that how it keeps on going. Every night that we sleep there would be some unclosed tickets and every morning we get up, there would have some more tickets which have opened up, but it’s the fun which keeps the wheel going,” says Vikas about his journey so far.
Acceptance of Vasonomics by the leading 5-7 telecom operators in Africa is their biggest achievement so far. From a single operator, single product company to becoming a multiple product into multiple operators and geographies is another considerable achievement. Vasonomics is also looking towards a possible source of funding for their expansion plans.
Check out Vasonomics and know more about their VAS offerings.