User activities on social platforms such as Facebook, Twitter, LinkedIn, Foursquare, Google+ etc are tapped. This way, users and their friends will know exactly what is wanted and reduce their shopping time. As an added benefit users always want to know what their friends like and want. User will have different product choices from different eCommerce sites on 99Presents.com. To support their statements, 99Presents shared a report released by Capgemini which stated that 80% of people in India alone would want to receive personalized offers and recommendations. Plus, 90% of customers trust recommendations from people they know and 67% spend more online after recommendations. Having received funding from Nishant Vyas, one of the early 100 employees at LinkedIn, 99presents has the firepower to sustain the initial stages.
“It all started 6 months ago in January, 2012. We started working on a gifting application (Gift Commerce) tightly integrated with Facebook and Twitter and we released the testing version in March, 2012 for survey purpose. After looking at survey results, we found an untapped area in Social Technology. We started writing the algorithm for 99Presents in June, 2012 and released the prototype in July 2012.We found out that “SOCIAL” has a still limited definition in the current market,” says Minal revealing the story behind the making of 99Presents App.
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