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A BigBite for Delhi Foodies!

Shyamal Dave
14th Aug 2012
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How do you order your food? Call the restaurant, place your order, call again to check the status, then call again why it didn’t get delivered, and then call it again to know when will it get delivered, and finally give up? If it describes anything close to your experience of ordering food online or offline then you should try out BigBite! A service provided by many other startups across India, BigBite is one player for the Delhi-NCR region.

We started working on BigBite in August, 2011 and launched the site in March, 2012. Presently, BigBite is the market leader in the online food ordering space in NCR with maximum number of partner restaurants on board. The number is growing at a rapid pace. We aim to reach 2000 restaurants in NCR by 2012 winter,” says Himanshu Garg, Founder, BigBite. Sajal Garg is the co-Founder of BigBite. Apart from these two, the BigBite team consists of three sales people, three customer care/office support executives and two developers, one of whom is their friend from IIT Delhi itself.

They have over 600 restaurants on board already. For now, they have enough orders to keep their team busy. A good amount of their order volume comes through repeat orders and referred customers. They have tied up with few companies to manage their weekly lunches, employee orders etc.

As far as customer loyalty is concerned, online food ordering is still not mature in India and most customers they get are experimenting this way of ordering. Nonetheless, there are customers who have got the hold of the concept, are loyal and bring repeat and referral business.

In near future, they plan to deepen their reach in the Delhi-NCR region through even more exhaustive restaurant coverage.

They have devised an innovative campus centric strategy, through which they intend to cover individual universities/colleges and enable the resident students order from their website. As a part of this initiative, they have already covered IIT Delhi and will be including Delhi University’s North campus by August end.Out of a sample scale of 100, more than 70 are small restaurants. These restaurants are not well organized and professional in terms of communicating with customers and maintaining their inventories. So, they have to be one notch up in keeping the data of restaurants updated and helping them follow up with customers in a more professional manner. Secondly, due to varying scales of restaurants it becomes a challenge to deliver same quality of service to the customers.

They are completely bootstrapped as of now. Their team has grown to 10 full time employees now and they are planning innovative advertising and promotional campaigns next month. As revenue generation, they charge a percentage of each order’s value from the restaurant. The BigBite team is working on their methods and tactics to deliver good food in the best possible manner.

Hungry in Delhi, try BigBite!

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