Blume Ventures and Rajiv Dadlani Backed Adepto Launches Social Marketing Platform, 'Crowdnub'

Adepto Solutions, the company that offers social commerce solution, had raised INR 1.3 crore in its first round of funding from Blume Ventures and a consortium of angel investors led by Rajiv Dadlani early in 2011. This Banaglore based startup has announced the beta release of its Social Marketing Platform 'Crowdnub' today. Crowdnub gives brands customized Apps with the convenience of a SaaS platform, across devices and social platforms.

Commenting on the release, Kiran Kumar, CEO of Adepto Solutions, said “Crowdnub solves many tactical and strategic challenges for brands with respect to Social Marketing through Apps. On the strategic side, Crowdnub allows brands to re-skin and replenish content in the App, so they don't have to create multiple Apps. This means Users don't have to 'Allow' the app the second time onwards. The second advantage is that all the data is available in one App as opposed to being locked away in several Apps. Understanding consumer behavior therefore becomes easy.”

Tactically, the Crowdnub platform offers a variety of engagement formats, some industry-first. Brands can choose from multiple choices, Range, Maps, Hotspots, and UGC formats to design questions, polls, or to run contests with user generated content. All these can be used in conjunction with images or videos. Another USP of the platform is the sequential engagement format. Brands can now design a campaign that requires users to take several sequential actions, a key to extending brand engagement.

The platform also includes a full gamification module, complete with OpenGraph actions for virality, Leader board, Points, and Virtual Rewards. Brands can also offer real rewards through the platform's Reward Distribution Management System.

The Beta version is currently available with Facebook integration. Future releases would include integrations with Twitter and LinkedIn. The big feature release will be Crowdnub on Mobile as a web-app, where Users can access the same content on mobile and desktops in different places.

Got Social Media Marketing issues? Try Crowdnub!

Crowdnub is now on YourStory Pages! Check out their profile here.


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