Get a Room! Between - the Most Popular Private Network for Couples in the World
Do you find existing tools like SMS, Facebook messages or e-mail limiting when it comes to interacting with your loved one? Then it’s time you tried one of the many private networking apps available for couples. Among the host of such apps, Between by South Korean startup VCNC has managed to remain the most popular with recently having crossed the 1.2 million downloads mark.Some of the key features of Between app are quick chat with your partner, photo album organized by date, messages, anniversary planning, a ‘virtual’ memory box and instant notifications sent to your partner when new photos/memos are received.
Between first launched its open-beta on November 22, 2011 and its official 1.0 version on March 7, 2012. Between is currently popular in Asia which accounts for around 93% of downloads; the other 7% are from the rest of the world. Between has raised funding of $1M from Softbank Ventures. Between launched globally and supported 4 languages from the start which included English, Korean, Japanese and Chinese. Now they support 9 languages and are in the process of adding 4 more languages. Nearly 7,000,000 messages are sent per day on Between. Average time spent/month on Between is 300 minutes (Comparison to other services: Facebook - 405 minutes // Twitter - 89 minutes // Linkedin - 21 minutes // Google + - 3 minutes). Their business model has 3 components - Freemium, Commerce and Advertisement.
The freemium model: The app is free and they will be adding premium functions for the users to use such as animated emoticons, video messages etc.
The commerce model: They will be offering mobile coupons and physical goods to users. Couples would be able to send lattes or maybe flowers to their significant other through this service.
The advertisement model: Advertisers and vendors promote their products and services or deals that fit the needs of couples. The Event Box, which was recently launched, will be used for this purpose.
Although they don't have specific plans for India at the moment, they think that India has huge market potential.
Click here to visit the Between website and download the app on iTunes or Google Play.
