Today it has become a standard norm to set up a website the moment you register a company. Websites were initially created to give any company an internet presence. Subsequently, setting up a Facebook fan page for the company has become the current trend among startups. While your website gives information about your company, your Facebook fan page can tell anyone the real interaction and conversations that customers have with your brand. Starting up as a student means that your resources are much more limited than a full time professionals’. A Facebook fan page costs you nothing to startup. Several startups today make their Facebook fan page into a shop to sell their products because it almost costs them nothing. Here are a few features that can be used to create a shop for your products on Facebook:Post regularly on your Fan Page
To begin with, start posting regularly on your fan page so that people take note of your fan page. Post about your products, and all the small things that are happening in your business. Even useful information about your industry can be posted.
Photos as catalogue
Use the photos section on your Facebook fan page as the catalogue for your products. If they are customized products, then potential customers will also get to see the kind of product designs that you work on.
Message on the Fan Page
One of the latest additions to the fan page timelines is the messages feature. It allows any fan to get in touch with the admin of the page. This brings your customers one step closer to you. They can directly contact you to place orders.
Post photos of products that have been bought by customers and tag them so that they can leave a testimonial about your product. Testimonials will add a lot of value to what you do.
In case you are participating in a conference, exhibition or flea market then create an event for it and let people know that you will be present there. Invite friends to be a part of it. Once you have created the event, put up a post about it as well to let people know about it. The post will make customers and potential customers to take note of you. Sometimes even people from the media notice it and take the opportunity to catch up in person with you. I have also done this with several startups that I have written about – follow them on Facebook and meet them at an event to interview them.
The above points are just pointers. There is always room to improvise this and push it further to optimize the opportunities available to you on Facebook as a small business. Once your business scales, there is always the opportunity to make more available on your website.
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