Take the top 4% of app developers who are making a killing on the various app store markets. A large proportion of them are early adopters of the mobile platform. I think a lot of app developers in India are bracing themselves for the predicted penetration of smartphones and internet in the next few years. When the wave does come, the established player across categories, who already have a large user base will acquire more users more rapidly and hence will be able to monetize their apps better.
SoLoMo apps in India with the current smartphone and internet penetration will not work at scale. It can, at best, be a niche app used by the app makers, their friends and some people who like the platform. However, Nukkad, seems to bring something more to the table. Yes, it doesn't have the users to pull off another FourSquare at the moment, but with tighter integration with other social networks, the app is very engaging even now. As you go through this review, you will find that Nukkad has combined Facebook, Twitter and Instagram so as to capitalize on a large already existing user base and using location based techniques to make it better. Read on to find out more -
The app performs the following functions -
These are the ways in which we've been able to use the app so far.
Battery Report - By Little Eye Labs
Nukkad is a location and data centric app and a s such network connectivity i s integral to i t . The app handle s the network connection in an impressive manner, with good use of caching to minimize the impact on battery life . On every subsequent run of the app, it tried to use previously cached data as much a s possible , keeping the refreshing to a minimum and conserving battery. The app sometimes sends continuously low amount s of data for several minutes . A better strategy to put less strain on the power consumption would be to transfer high amount of data for a short period instead.
UI and UX
Nukkad has a really good UI. It has used all the prescribed UI practices and a regular app user will not have too much of a learning curve to figure out how to use the app. To make things easier for the user, first time functions have a AR tutorial. Some menus are laid out using tabs, but these are retractable in a very intuitive manner, hence keeping a familiar way of navigation and at the same time, saving on screen real estate. Its a good looking app and is laid out pretty well.
The UX is good as well. Familiar gestures such as swipe have been kept in mind. They have even catered for different transition effects within the app which is common in launcher apps. Its fun. However, I do believe that the app can do with some optimization as the app feels a little sluggish; there's a noticeable lag in screen transitions.
What We Liked
Nukkad is overall an app I wouldn't delete off my phone, but specifically, here's what makes the app work for me
What we didn't like
To me, Nukkad's social integration will be the key to its possible success. Despite the lack of users in a locality, the app borrows user interaction from other more established social platforms, giving the apps location based functions that much more of a boost. Other wise, with maps integration and some UX optimization, the app is ready to go toe to toe with any other successful SoLoMo app out there.
Download Nukkad here.
Download the complete battery report for Nukkad here