ArthaYantra, a Personal Finances Service Company Raises Seed Capital from WFA Global Investments

ArthaYantra, an integrated personal financial service company, announces the seed capital investment by WFA Global Investments, a US based Investment firm. ArthaYantra uses a proprietary framework, trademarked as Personal Financial Lifecycle Management (PFLM)TM and employs patented processes that help individuals achieve their financial goals. Founded by a group of ISB Hyderabad alumni, ArthaYantra’s vision is to provide unbiased,

high quality, long-term sustainable and customized personal finance solutions to everyone.The company plans to further develop its proprietary technology and consider expansion of the team. It also plans to expand operations across six major cities in India: Hyderabad, Bangalore, Delhi, Chennai, Mumbai and Pune. ArthaYantra is focused on launching its new solutions and is currently engaged in increasing its financial research capabilities by building systems and processes based on existing patents that it holds. It is now piloting its personal finance solution in beta to select group of customers.

ArthaYantra also supports personal financial decisions of its clients and their families. Additionally, ArthaYantra is one of the few advisories in India which uses asset allocation driven individually customized investment strategies for their customers.

On this occasion, Nitin B Vyakaranam, Founder and Chief Executive Officer of Artha Yantra said, “The current round of investment is a testament of the global appeal that our solutions carry. In India, we plan to take personal financial services to a greater cross section of the population by coming out with unique and thought provoking services. We believe that a vast majority of the middle income population do not have access to formal personal financial services, and our solutions would fill this gap.”

Dr. Ravi Bhagavatula, Managing Director of WFA Global Investments said, “With the backbone of patented and scalable personal finance solutions along with its disruptive business model, ArthaYantra has the potential to achieve global scale. The Indian market has a promising ‘middle of pyramid’ opportunity and ArthaYantra could prove to be a game changer in the personal finance industry.

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