Goibibo Goes Live With PayU India's 1 Click Checkout; Startup Juspay Gets Competition

By Team YS|5th Nov 2012
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PayU India today affirmed that Goibibo has gone live with PayU’s 1 – Click Checkout and PCI DSS features. Goibibo is the first merchant to go live with these features. On a PayU enabled website, when a consumer finalizes the purchase and proceeds to make payment, he/she is straightforwardly directed to the payments page within the website wireframe. This is because the merchant is able to collect the card details on its page by using PayU libraries. “This facility not only reduces the merchant’s work scope by 90% and costs by 80% as PayU takes the onus of PCI DSS compliance but enables him/her to start collecting card details within 2 weeks of going live,” says a PayU announcement.

Now while entering card details on the payments page, the user is given an option to store his/her card details for future purchase. At the backend these sensitive details are safeguarded by a hardware based security solution developed by PayU engineers. The solution uses an expensive hardware which encrypts the card details in most secure manner through a key management system. The end customer can learn more about the “ultra security” features of this solution on the merchant website and can go ahead to save his/her card information.

“In a bid to transform the experience into a faster and smoother process we came out with our trailblazing offering called ‘The PayU buying Experience’ which is based on 1 click checkout technique & PCI DSS compliance. The intent was to take the wait out of the payments and letting the customers do, what they need to do in a faster and most simplest way.” said Nitin Gupta, Country Head for PayU India.

PayU is not the first company to do this. In March 2012, Cleartrip introduced Expressway - One click booking for flights and in May it also launched Expressway for Hotels and International flights which serves one-click booking for transactions. The service is now called ‘1-touch payment.’ JusPay (a Tech30 company) is another startup providing this service which has been adopted by redBus. The concern still remains if the users trust the security enough and if they’re willing to give up their card numbers. The transformation is bound to happen but the only question is when. Stay tuned to hear how to users adopt to this change.

PayU India today affirmed that Goibibo has gone live with PayU’s 1 – Click Checkout and PCI DSS features. Goibibo is the first merchant to go live with these features. On a PayU enabled website, when a consumer finalizes the purchase and proceeds to make payment, he/she is straightforwardly directed to the payments page within the website wireframe. This is because the merchant is able to collect the card details on its page by using PayU libraries. “This facility not only reduces the merchant’s work scope by 90% and costs by 80% as PayU takes the onus of PCI DSS compliance but enables him/her to start collecting card details within 2 weeks of going live,” says a PayU announcement. Now while entering card details on the payments page, the user is given an option to store his/her card details for future purchase. At the backend these sensitive details are safeguarded by a hardware based security solution developed by PayU engineers. The solution uses an expensive hardware which encrypts the card details in most secure manner through a key management system. The end customer can learn more about the “ultra security” features of this solution on the merchant website and can go ahead to save his/her card information. “In a bid to transform the experience into a faster and smoother process we came out with our trailblazing offering called ‘The PayU buying Experience’ which is based on 1 click checkout technique & PCI DSS compliance. The intent was to take the wait out of the payments and letting the customers do, what they need to do in a faster and most simplest way.” said Nitin Gupta, Country Head for PayU India. JusPay is another startup providing this service which has been adopted by redBus. The concern still remains if the users trust the security enough and if they’re willing to give up their card numbers. The transformation is bound to happen but the only question is when. Stay tuned to hear how to users adopt to this change. Also, if the payment space interests you, check out this conference by KnoeledgeFaber.

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