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GreenNGood.com Becomes India's First Online Retail Store to Receive Green Signal Ecolabel

Will Sloan
7th Dec 2012
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GreenNGood.com recently became India’s first online retail store to receive a Green Signal ecolabel, issued by the Indian Institute of Management Ahmedabad (IIMA) and their Centre for Innovation, Incubation, and Entrepreneurship (CIIE). Founded in 2009, the online retailer sells ecofriendly consumer goods that range from clothing, to beauty products, to home décor. Its recent Green Signal certification points to the great efforts taken by the founders to minimize their company’s environmental impact, from the individual products right down to the reusable packaging.The Green Signal ecolabel was launched last year by (IIMA) and (CIIE). It is the first certification of its kind in India, though the idea of ecolabeling has taken off worldwide as a practice to identify products with commendably low environmental impact over their entire life cycle. The emergence of The Green Signal marks an important step toward encouraging greener business practices and empowering Indian consumers.

In order to receive the Ecolabel, GreenNGood.com had to be rigorously audited by consultants approved by the The Green Signal. Judged based on their performance in energy conservation, waste management, carbon emissions, and more, GreenNGood.com received 4 Green Signal Bars for disclosure of GHG Emissions, Excellence in Material Waste Reduction and Management, and Excellence in Energy Conservation.

“We feel that this achievement is important because it sets a good example that e-commerce can be done in a way that brings about environmental and social change in the country,” commented Aparna Bhatnagar, Co-Founder of GreenNGood.com. “With e-commerce growing rapidly in India, its impact on the environment and society will start to matter as much as in any other line of business. E-commerce need not just be about making quick bucks, but can also be a healthy triple bottom-line business that creates benefits for society at large.”


In response to the certification of GreenNGood.com, Mr. Vivek Gilani, Co-founder and Member Secretary of the Steering Committee of the Green Signal, commented on the significance it holds for Indian businesses and consumers alike.“The act of granting the first Green Signal Ecolabel in India to these two sustainability leadership enterprises in India – CGH Earth Hotels and GreenNGood.com is in my mind the first assertive and visible action to make sure that genuine environmental best-practice organizations in India beat the ‘greenwashers’ in the race for capturing the consciousness of the conscious consumers of India – and do it not through words, but through the transparency of numbers and data disclosure,” explained Mr. Vivek Gilani. “These SME organizations have voluntary disclosed their environmental impact, carbon emissions, and quantified their conservation practices with meticulous detail in a manner that is scarce in the Indian context. They’ve gone beyond the lure of ‘Carbon Credits’ and looked to catalyze change in themselves and in their respective industries through the only genuine method of mitigating climate change – domestic action to become resource, energy and carbon efficient.”

The certification of GreenNGood.com under The Green Signal ecolabel is a milestone achievement in the movement toward ensuring genuine environmental business practices and transparency for Indian consumers. The accomplishment is as important in its promotion of better business practices as it is in its ability to empower consumers to be able to choose products that minimize their own environmental impact and live greener lives.

Find out more about The Green Signal ecolabelling here.

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