SMS Turns 20, Innoz's 55444 (SMSGyan) Touches the 1 Billion Queries Mark
Innoz’s flagship product 55444 also known as SMSGyan is an offline search engine that allows its users to search the web by sending an SMS. Users will receive a specific answer of 480 characters within seconds with an option of retrieving further information on the query, if required. Consumers can choose to get charged a rupee an SMS or an avid user may opt for a monthly or daily subscription.
Speaking about the reason behind the rapid growth of Innoz, Deepak Ravindran, CEO says, “India has over 900 million mobile phone users making it the second largest in the world. Though being the second largest, India has a dearth of users having access to the internet via mobile phones. Innoz identified this huge gap and has successfully addressed it by bringing the web to everyone. In short, we make all phones think smart.”
Where do the queries come from?
The queries predominantly come in from the South zone which accounts for 40% followed by the West zone at 25% with 20% and 15% from the East and North zone respectively. These are mostly in Hinglish, Kannada, Tamil and other regional variations. Location based queries such as location of ATMs, restaurants, petrol bunks etc. topped the list of most searched on 55444, movie reviews and movie timings came in a close second followed by search on music information and lyrics. Surprisingly the platform is also largely used as a calculator for complex mathematical problems and dictionary.
Deepak further added, “This milestone puts to rest all doubts and proves yet again that SMS is definitely not a dying tool of communication. In a country, which can be considered as SMS crazy, there are millions who are using our service to search for instant answers. We can confidently say that SMS is still very much alive and there is so much more we can still do with it.”
One billion and counting, Innoz is rapidly growing with constant plans of expansion. Extending their services globally, Innoz recently launched its services in Dubai, U.A.E through the Du Network and is currently in talks with operators in the United States, Sri Lanka, Indonesia and Africa.