Bizpunditz is creating a video library of Indian business leaders to spread Punditry

28th Jan 2013
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With the advent of new media, the time required to grasp a piece of information has decreased considerably. This is complementary to the fact that the current information consumer also has very less time on his hand, taking into account the lifestyle. So how does one go about training the corporate managers of the today's India? Startup Bizpunditz wishes to address this issue by countering two latent problems in corporate training: lack of high quality, India-relevant training content, and ability to train managers on the move.

Bizpunditz's team is a good mix of youth and experience, and technology & content skill sets. Divyesh Kharade is the Director, Technology and Anita Bhogle, who runs a management consultancy firm Prosearch with her husband Harsha Bhogle, is the Director, Content.

Bizpunditz team

"By combining Anita’s training expertise and the technical abilities of Divyesh’s team, we were able to create a unique combination of platform and content i.e. Bizpunditz. There are few platform providers and several content providers, but by combining the two and bringing top business leaders on board, we have created a different offering," adds Rahul Chidgopkar, Business Development Manager, Bizpunditz.

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Starting its journey in August 2011, Bizpunditz has created a large video library of top Indian business leaders sharing their management best practices. Bizpunditz addresses the need to improve the soft skills of all management cadre, and assists in relating management theory to practice on an Indian context. There are Management Development Programs conducted the elite Indian bschools and also international ones such as Harvard and ISB, Hyderabad, but because senior managers usually travel a lot, these classroom methods, as per Bizpunditz, does not work out as the best option.

Currently, the Bizpunditz library has top notch individuals, or "Punditz" as the firm would like to call them: Abhijit Bhaduri, CLO, Wipro Group, D Shivakumar, MD, Nokia India, Tiger Tyagarajan, CEO, Genpact, etc. These individuals have 3-10 mins videos on topics that are categorised into segments like Leadership, Innovation, Strategy, etc. Users can subscribe to these videos through mobile apps on iOS, Android and Blackberry platforms. "We believe that lot of professionals are interested in listening to leaders for career development, and hence have also recently started our introductory individual subscription plan for Rs. 1500 per year," adds Rahul.

In the enterprise market, Bizpunditz operates on a per-user-license model. Apart from the content, analytics, white-labeling, content management console, campaign/schedule based delivery of learning to upload other content, etc are offered. The firm uses a freemium model for its B2C model.

A niche field in its offerings, Bizpunditz has set optimistic goals. Rahul shares that, "We want to expand in the enterprise market. Our target is to acquire at least 20 enterprise customers by March 2013. Currently, our library is 150 videos strong and growing at about 10-15 videos per month.”

All said, Bizpunditz has its share of challenges. The team is putting a lot of hard work on a mix of direct sales and referrals to optimise the process, and is working on a desktop version to support classroom training initiatives.

Check them out here.

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