Indian Clean-tech Startup Wifinity Chosen as one of the Make a Difference Asia Venture Stars

Bangalore headquartered clean-tech startup Wifinity has been chosen as one of 3 'Make a Difference ( MaD ) Venture Stars' at an event held in Hong Kong today. Wifinity provides solutions that enable energy management, physical security and industrial/ manufacturing execution systems. The venture is focused on providing demand-side management to enable sustainability optimization through energy & water conservation using meshed wireless technologies. Enterprises and public institutions can have 20% reduction of energy bills and 30% wastage reduction, with ROI in less than 12 months according to information provided by the company.Founded in 2010 by the Hong Kong Institute of Contemporary Culture, MaD (Make a Difference) is a 2.5-day event featuring talks and interactive activities, bringing together a line-up of international speakers, changemakers and over 1,000 youngsters from Asia and beyond.The Make a Difference ( MaD ) Venture Stars programme aims to celebrate innovative and high impact entrepreneurs, enhance their international connections and present them with opportunities to scale their ventures.

The 3 MaD Venture Stars will be presented with :

• Invitation to present at the 2013 Make a Difference Forum to inspire other aspiring young change makers
• A one-year customised mentorship
• Free business matching with Hong Kong companies, including product/service suppliers, manufacturers, agents/distributors, buyers, licensees/franchisees, professional service providers etc
• Free exhibition at a designated trade fair organised by the Hong Kong Trade Development Council in Hong Kong
• Media exposure

The Venture Stars may also receive invitation from leading universities in Hong Kong to write case studies on their ventures.

"The event not only helps us crystallise our strategy but helps us focus our attention on creating distribution channels, marketing channels and helps us precipitate our supply chain and ecosystem strategy" said Jay Krishnan, Co-founder and CEO of Wifinity.

The 6 finalists of the MaD Venture Fellows Programme presented at the Make a Difference Ventures Salon today in Hong Kong. A judging panel together with the Salon audience chose the 3 'Venture Stars'. The other 2 winners are Wibbitz, a startup from Israel which creates a text-to-video technology that automatically turns any text-based article, post or feed on the web into a video and Hong Kong based Insight Robotics which applies robotics technology to the protection of critical infrastructure and key resources around the world. OHK Medical Devices from Israel, Holstee from the US and Bookbridge from Switzerland were the other finalists.

"Wifinity is scaling up operations, resources and management practices to strengthen our quality and operational efficiencies. As a part of it, the company is in the midst of a fund- raise and scaling up of operations" Jay added.