mydala.com Partners Vodafone in its My Delights Programme

Online deals website, mydala.com today announced its partnership with leading telecom operator Vodafone. Established in the year 2009, mydala offers deals and discounts on stuff to do, see, eat and buy across many Indian cities. The website offers a marketing platform for customized and cost-effective solutions to SMEs. This partnership with Vodafone, will allow users of Vodafone to access the mydala website through their mobile platform “My Delights”. The partnership allows Vodafone users to shop on their mobile on a range of products and services such as restaurants, spas, fashion accessories, personal care products and more.mydala’s recent entry into m-commerce has helped them develop a analytic system to provide consumers, offers on F&B, entertainment, health & wellness based on location and buying their preferences via mobile. The user can make payments directly from their mobile account, find a local offer, buy the discount then redeem it all within seconds. The platform can be used by both pre-paid and post-paid customers.

Speaking on the partnership, Anisha Singh, founder & CEO, mydala said, “We are obviously delighted to partner with Vodafone. We showcase offers on Vodafone’s platform based on balances, buying behavior and location. We strongly believe that the first time e-shoppers are driven by their peer group and it is this set of young minds which we hope to target further. My Delights is already very popular among the users and we intent to take this a step further.” Established in 2009, Mydala has partnered with more than 100, 000 merchants in India and today boasts of more than 200 million users across 120 cities in the country.

On Vodafone’s association, Vivek Mathur, chief commercial officer, Vodafone India, “Our partnership with mydala enables us to provide our customers with exclusive deals and offers. The combination of technology and easy to use mobile capability is a recipe for success. We are seeing a big uptake in the tier 2 and 3 cities and rural India and this is in line with our strategy to take the benefits of the internet to the masses.”