ADTECH, a division of AOL Networks provides technology to make it easier both for publishers to monetize their digital properties and for advertisers to reach their desired audience. Founded in 1998, ADTECH delivers more than 180 billion ads monthly. In a recent announcement, ADTECH has appointed Cooolio Online Pvt. Ltd. as its premium partner and official reseller for India and other parts of the Asia Pacific region.
Cooolio has two subsidiaries in Hong Kong in the name of Champion Wave Ltd. and Big Mark Enterprises Ltd. founded by Gappan Annamalai. Cooolio’s focus areas are Gaming, Ecommerce, Travel, Entertainment and Sport keeping in mind the Asia Pacific audience. As a premium partner, Cooolio will have reselling rights for ADTECH’s product portfolio and will also have certified professionals providing Ad Operations support and customer support to their clients in the region. Cooolio will introduce ADTECH products like Display, Video, Mobile, Analytics and Rich Media which are among the best in the class to online businesses in India.Gappan said, “Internet and mobile usage is increasing at a rapid pace, and the scope of opportunities that advertising can bring to the table is endless. We have already worked with some of the top publishers and media agencies in the past and we have considerable expertise in the online advertising and sales field. We look forward to ramping up activities and customer base across this market.”
Prabhu Kamalakannan, Ad Operations & Monetization Head of Cooolio, is also excited about this partnership: “The integrated ad serving technology from ADTECH is impressive and highly recommended for the publishers. We can book mobile, video, display campaigns in one single place for faster access, better insights, and more effective campaigns. Our Ad Ops team has 4+ years of experience in managing campaigns through ADTECH and we are ready to offer complete ad ops support for new and existing clients on ADTECH display solutions.”
Michael Strum, Commercial Director EMEA, who is also responsible to drive sales in Europe, Arabia and Asia at ADTECH was enthused by the partnership and said that they will continue to embed ADTECH in the Indian market along with other Asian markets.
Cooolio offers a host of services like consulting, online business services, development, AD operations, and more which can be checked out on their website.
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