Human centered design is a term developed by iconic design company IDEO to describe the design process they use to address client needs. When the concept was first introduced it marked a divergence from the tendency to think more about the hardware or a product than the user experience. With design thinking, IDEO formalized the idea of approaching product design from the human perspective, thinking about how end-users will interact with the product, and balancing this with what is economically or technologically feasible.
With the success of design thinking in helping companies and organizations design innovative solutions for client needs, IDEO and and others began to see the potential this methodology had to help design solutions to some of the world’s greater problems. With funding from International Development Enterprise (IDE), IDEO published the Human Centered Design Toolkit to provide social entrepreneurs with a guide to use design thinking to create sustainable and impactful innovations.
Dheeraj Batra, Head of Business Design at IDEO India, has a history of using design thinking to help organizations address challenges in the healthcare space. Before working with IDEO, he helped Medtronic, the world’s largest independent medical technology company, to design business models that would help them penetrate the lower segments of the socioeconomic pyramid. He has also used the process to help him develop his own venture, Arogya Finance, which uses an innovative risk assessment process to provide loans to people in need of expensive healthcare treatment.
We connected with Dheeraj Batra at Health 2.0 India last month to get hear more about his take on design thinking and how it can be used by social enterprises to create sustainable innovations.
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