Finding a solution for a problem that people are willing to pay for is the first step to starting a business. The bigger the problem, the more the number of people who would want it solved and is directly proportional to the growth of your business. While from the top this may seem to be pretty much the story of how to run a successful business, there is many a slip between the cup and the lip -- especially when the businesses caters to problems faced by many people. Between generating invoices, managing finances and other day-to-day operations of the business, a lot of valuable time is lost, that could otherwise have been spent in growing the business.
One such area where a number of startups have ventured into is the space of web based business assistants - that help you outsource time consuming and mundane jobs to a third party, so that you can focus on growing the business. Zoostr is one such application. The app is a private beta as of now. Here’s a short video describing the offering of the product -
Spencer Waldron the CMO of Zoostr, is also the founder of Israel based 3Sixty Global Marketing, a marketing agency. Spencer has been involved in scaling businesses through most of his professional career. Zoostr has been designed with the objective to reduce the amount of time spent by business owners on administrative activities so they can spend more time on revenue generating activities.
The main features of this cloud based web application are creating invoices, price quotations/pro-forma invoices and managing customers while directly summarizing meeting and documenting actions items and full tracking history.
Talking about the revenue model, Spencer says, “We are planning to release new features on an almost weekly basis to add value to the user. A standard Zoostr account is completely free to the user, while in the future we will offer premium features that will be available to them at a small cost.”
Along with the web application, Zoostr also has a mobile application. Spencer lays great emphasis on the mobile opportunity in India and says through the one year, that they were planning Zoostr, usability on mobile has always been the top priority apart from supporting PCs. “Although smartphone penetration is still low in India it is growing at a breath-taking pace. Smartphones and tablets present a huge opportunity for small businesses in India to be more effective and more successful,” says Spencer.
“Zoostr aims to make working on a smartphone as simple as possible, to help business owners do admin activities on the go. This way what is normally wasted time can be used effectively,” explains Spencer.
However good a planning tool might be, I believe such apps augment an already systematic mind. If you’re into making lists and adhering by it, then such tools will add to the efficiency of an already efficient person.
The real challenge of such applications is to get repeat uses from those people who are not well organized. From personal experience, I can vouch for the fact that I don’t use such apps beyond a certain time because I am an inherently unorganized person!
A good UI and UX helps, but will it help people change habits? Why don’t you try it and let us know.
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