Yahoo! Inc. has forged a strategic alliance with Vserv.mobi, the mobile ad network, to monetize Yahoo’s mobile inventory. This partnership will
extend across key markets in Southeast Asia including Singapore, Malaysia, Philippines, Thailand and Vietnam. (Read the announcement)Commenting on the partnership, Vikas Gulati, VP - Business Development, Southeast Asia, Vserv.mobi said, “Reflecting our strategic vision of enabling a win-win proposition for all our stakeholders, we believe that today’s announcement will rake in lucrative benefits for both Yahoo! and the advertiser ecosystem. Being a digital publisher with a good number of loyal viewers, Yahoo! will be able to effectively offer their mobile inventory to our wide advertiser base across Southeast Asia, while being able to monetise it with optimal yields within the region.”
Dippak Khurana, CEO & Co-Founder, Vserv.mobi further added, “With this partnership, our advertisers will be able to leverage the powerful combination of our network’s superior audience targeting capabilities with Yahoo’s premium inventory.”
Yahoo President & CEO Marissa Mayer has expressed her focus on beefing up the company’s mobile strategy. In the fourth quarter earnings call, she said “We intend to participate fully in the innovation and experimentation required to make Mobile a material part of our business.” She further told analysts that Yahoo’s mobile services now attract about 300 million monthly visitors worldwide.Stay tuned as we bring you more developments from this partnership
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