Celebrities entering entrepreneurship seems to be in vogue. In the west, we have the likes of Ashton Kutcher starting to invest aggressively while closer home, we have a flurry of celebrities associating themselves with eCommerce.(we always had cricketers into restaurants)
Katrina Kaif unveiled Gitanjali group's eCommerce initiative and a bit later on, we caught hold of Dino Morea who is about to startup an eCommerce portal. They're all into apparel which is pretty obvious and in a new report from Mumbai Boss, Malaika Arora Khan has entered the fray.
Label Corp has launched a fashion portal "The Closet Label" and it is styled by Malaika Arora Khan. How deeply Malaika is involved with the venture is not very clear but it surely does the brand a world of good. This also makes the Label Corp one of the first few retail brands to go online with a bang.
The number of products on the site seem to be quite limited at the moment but getting the word out about the site wouldn't be a problem. In a budding eCommerce space in India, it'll be prudent of The Closet Label to stick to high standards of customer service so that the initial users are not repelled away.
Website: The Closet Label
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