Energy drink maker Hector Beverages raises $8 Million from Sequoia Capital, Catamaran Ventures and Footprint Ventures
Hector Beverages, the makers of energy drink Tzinga, has closed $8m investment round led by Sequoia Capital, with participation from existing investors Catamaran Ventures and Footprint Ventures. Hector will use the funds primarily for marketing and expansion of production capacity.
Neeraj Kakkar, Hector’s CEO said, "We are delighted to have Sequoia Capital as a partner in this journey. Sequoia's legacy, network, expertise in consumer area and quality of team were all key parameters which made the decision very easy."
"Tzinga is a pioneer in the energy drink category in India with innovations on product, packaging and distribution. We are delighted to partner with Neeraj and his team in building an enduring franchise in the functional beverages space," said VT Bharadwaj, Managing Director, Sequoia Capital India Advisors.
Apart from Tzinga, Hector has also recently launched Paper Boat, which is range of traditional beverages, looking to capitalize on the Indian beverages market.
Stay tuned as we bring you more from Hector.