Hyderabad based GenY Medium raises $0.5 million angel round from Srinath Devireddy

GenY Medium is a Hyderabad-based start-up engaged in business of managing perceptions of brands in the online space. In an announcement today, Srinath Devireddy, an angel investor and entrepreneur in the technology & IT industry has invested about US $0.5 million and will join the board of the company.

GenY Medium was co-founded 18 months back by Yashwant Kumar and Ravi Jain, alumni of IIT Bombay and Richa Sethia, an internet entrepreneur. It is a full service digital marketing company, providing online branding and marketing services to leading clients with specialization in e-commerce, healthcare, education and consumer goods space. The company offers services to client including Indiatimes Shopping, Gitanjali Shop, NIIT, IFBI, Max Bupa etc among others.

Srinath will now mentor the team, especially the next line of the management and help in developing the business model for overseas clients leveraging his vast professional experience. He runs Adroitent Inc, a technology solutions company focusing on healthcare with operations in the United States and India. Earlier he has also made several angel investments in companies focusing on social media, Big Data and healthcare IT.

Explaining his rationale to invest in GenY Medium, Srinath said – “GenY Medium’s team and their track record resonates with what I believe is the perfect team to do social media marketing. Social media will overtake traditional media in the near future and the team with the right experience and know-how will win is my firm belief.”

Yashwant Kumar and team aim to be one of the foremost digital marketing agencies in India.

Website: GenY Medium