Antje Pfahl sets up a creative hubspot in Delhi- Grasping In The Dark (also has workspaces on offer)

By Jubin Mehta|22nd Jun 2013
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Antje Phafl

Antje Pfahl is a public relations and communications pro from Germany who made India her home about two years ago. Working in different capacities in the field of communications, she has now started up a branding 'idea' and communications lab in New Delhi. Working with their first customers even before their site is fully in place is another testimony to the growing understanding and need for good design.Talking about the venture and their services, Antje says,

We like to contribute to the design community in India as we feel there needs to be more wonderful work & education done. Our core services are: design (print, website, spaces), branding strategy & brand identity, social media. Furthermore we want to provide a space where creatives meet. We like to become a space of design education/discussion and work right now on a talk series with architects, photographer and graphic designers. Artists are also welcome to exhibit their work at our place here in Shahpur Jat Village.

Early stage startups do have a tough choice to make initially (we've also asked questions like do you actually need a visual designer?) on how they'd incorporate design thinking and whether they should hire external experts or just focus on the problem they have at hand. These questions often find answers when you talk to more people about it, the ones who've been there and found a way out.

Grasping In The Dark has its offerings but alongside is also inviting people to talk and have discussions over such issues. They also have workspaces on offer (reach out to antje@graspinginthedark.com) where small startups can work out of.


Grasping in the Dark_Office space 2

Focusing on the clients at hand currently, Grasping In The Dark has a bigger vision of becoming a creative common ground for folks in Delhi.

Visit their website here and do let us know what you think about this new 'design thinking' wave? Is it something that should come just naturally or do we need more such triggers?

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