Ratan Choudhary, a rickshaw puller from Bihar migrated to Gurgaon for better opportunities, however weak communication skill dampen his confidence and earning initially. But now he speaks decent english, and for this he thanks Delhi based educational startup British Academy for English Language (BAFEL). “The idea of imparting strong interpersonal skill came across my mind when various tours and travel companies came forward to train their cab drivers at the time of commonwealth games,” said Alka Gupta, founder BAFEL.
BAFEL is a one stop solution which keeps one abreast with sound knowledge of grammar, ample vocabulary along with excellent power of expression and articulation in english language. The startup caters to the education industry, be it corporate, retail centres, PSUs or Govt. sector. Even though, people don’t lack in technical knowhow, they almost have no expression. BAFEL realized it way back and decided to make people employable by giving them fluency and expression and also developing the soft skills in them.
Currently, the startup offers over a dozen courses such as spoken english, voice and accent, call centre skills and personality development with others. So far, BAFEL has opened 62 centres across India and 16 in Delhi NCR. Besides India, the company has also made an International presence with the first centre in Dhaka, Bangladesh and many more in the pipeline in South African continent in collaboration with Centum Learning, which is an Education wing of Bharti.
BAFEL was established by Alka Gupta in 2001, who has experiences of imparting language and soft skills across Delhi Metro, Delhi Police, Contitech and BSES. Apart from language training, BAFEL also sharpens students’ decision making skills and educates them on various other factors like managing stress and finance.
Outlining the motivation behind being an entrepreneur, Gupta said “My students, my clients made me an Entrepreneur. The urge to make a difference to the society made me an Entrepreneur. I have touched many lives personally and I know what pain it takes to be technically qualified and not being able to converse in the language widely spoken across the globe, because of which they are not able to fetch themselves the right kind of jobs with the remuneration that they deserve.”
In future the company plans to expand at national and International level to reach out every strata of society, and individual from lower to higher income groups. BAFEL is also looking for partners to spread the offered courses to individuals who need BAFEL’s kind of trainings.