Challenge to scale up is not the market - Dinesh Victor, Managing Director, SIP Academy India

Dinesh Victor has been leading SIP through ten years from the start, and has a good view of the education space. “Right from the beginning, we knew that the market was there,” begins Dinesh. He mentions factors such as the size of the population, and people looking for programmes that actually add value to kids beyond the school system. “All that is there, but that is not enough.” Why so?Because the real challenge to scale up is not the market, it’s your ability to get right people who can actually make use of the challenge, reasons Dinesh. “And it’s not just people at the franchisee level, but people who can manage people, people who can manage people who can manage people. Those skills are not very easy to get in the education field. I would say it’s not easy to get, across the world. That’s what makes the whole business much more complex, not so easily scalable as it looks on paper.”