A marketing trend is a pattern of business behavior that becomes well-liked and mimicked once it's tried and tested to be economical, thanks to connect with paying customers.
The digital media marketing landscape is changing constantly. Each year, new tools, technologies, and platforms are introduced that subsequently shift marketing strategies.
The top Digital Marketing terminologies you should know:
SEO stands for ‘Search Engine Optimization’. Whenever you enter a query in a search engine and press ‘enter’ then all the web results obtained will be related to that query. Users normally tend to visit the websites that are at the top of the list as they know that they are more relevant to their query. If you have ever wondered why some of the websites have high ranking and some don’t then that is because of the powerful web marketing technique called Search Engine Optimization (SEO).
SEO is a technique which helps search engines find and rank your site higher than the other millions of other sites with response to a search query. SEO thus help you get traffic from search engines.
SMM stands for ‘Social Media Marketing’. It is the process of gaining website traffic or attention through social media sites. Social media has become a platform that is easily accessible to anyone with internet access. Social media marketing is of low cost and gives a direct line to current and prospective customers.
Social Media Marketing will help with a number of goals such as:
- Website traffic
- Brand awareness
- Creating a band identity and positive brand association
- Communication and interaction with key audience.
Email marketing is one of the most effective way to keep in touch with customers. It’s cost effective and if done properly can help build brand awareness and loyalty. There are a number of benefits with email marketing if used in a proper way such as low cost, saving time, fast response, highly personal, and interactive.
If there’s one dominating trend to pinpoint in 2014, it is location-based promoting. This makes use of GPS technology to deliver multimedia system content tailored to the geographical location straight to the potential customer’s mobile device. This helps cater specifically to users’ needs, and marketers predict more of this in 2014. There are social apps together with Ban.jo, Path, and Foursquare that give important client information.
91 percent of adult portable house owners have their devices inside arm's reach 24/7 and location-based promoting might exploit this massively. Moreover, tools like Google pocketbook square can alter folks to shop with their master card right from their smartphone. The NFC (near field communication) technology in Google pocketbook, that permits users to create secure payments, is merely set to urge additional common and higher. Businesses are bound to exploit this.
Social Media Diversification
It’s now not only Facebook, Twitter, YouTube, and LinkedIn. There are other networks like Pinterest, Google+, and Instagram on the surge too. Whereas 93 percent of marketers have claimed that social media has been an integral part of their selling in 2013 and this is bound to increase in 2014. Paid advertising will increase, notably on Twitter, Pinterest and LinkedIn. Social signals have proved to be vital for search rankings and building name, thus it’s solely a matter of your time before businesses think beyond Facebook and Twitter.
There are several content discovery apps in the market like Flipboard, Pulse, Food spotting, and Fancy that facilitate users to tweak the feeds by merchants and businesses in line with their contexts and interests. Information is filtered and customized data platforms square measure curated by users in line with their wants. This is set to become another vital trend in 2014 and increase higher engagement with customers. Pinterest is one such example, including List.ly and Quora.
More video marketing
Videos will convey a message 10 times more powerfully than text content. Vascular plant is a service that enables marketers to grab your attention in six seconds by plugging their product. Vascular plant is about to grow massively in quality among marketers next year. You’ve got YouTube, Facebook, and Twitter to take advantage of and Instagram and Snap chat even have video choices in their app. Videos are being watched more and more on mobile devices and that’s a potent competition, ready to instantly alter user behavior.
Remarketing or Ad Re-targeting
Marketers trying to convert internet traffic are turning to re-marketing. First-time guests to business websites largely don't become customers Re-marketing essentially helps marketers target potential customers who visited their website but didn't convert. It helps them show their product or services on the websites they will probably visit. Ad Roll may be a re-marketing service and its quality is proved by the fact that it's received the honor of being one among the quickest growing businesses within the world. Marketers may conjointly begin exploitation of Google Re-marketing.
About the Author
Krishna Chaitanya N, CEO and Founder of Emblix Solutions. Follow him at @nandigamchaitu