[App Fridays] How BharatMatrimony is helping users make the right choice


Marriages may be made in heaven, but man is responsible for the maintenance work-Bertrand Russell.

Searching for the ideal life partner is a difficult process. Though it may seem overwhelming, it can be an enjoyable experience too if done right.

There are plenty of services and applications to help us out with this. Apps such as Tinder and Woo are a hit among the youth who are looking at casual dating. But for users who are looking to tie the knot and are looking for a in-depth matchmaking analysis, these apps will not be very useful. Bharat Matrimony, as the name suggests, aims to help users do just that.

What is it about?

BharatMatrimony, going by their testimonials, is one of India's largest and most trusted matrimony brands. They were the pioneers in matchmaking and have been early birds in the mobile space with their matchmaking apps on almost all major platforms, including Android, iOS, Windows, Nokia, and Blackberry. It is even available on the Panasonic Viera TV.

Their matchmaking algorithms work in the background making the right matches based on user preferences and several other critical parameters.

The Company behind it

Matrimony.com Pvt. Ltd is an internet conglomerate, managing marquee brands such as BharatMatrimony.com. It is one of the fastest growing and profitable organizations in both the digital and offline space. They have a reputation for innovation, technical excellence and entrepreneurship.

Matrimony.com has raised over $20 Million in two rounds of funding.

They have established their presence across the map in countries such as the UK, the US, Dubai, Sri Lanka & Malaysia to establishing a considerable retail presence with over 180 self-owned outlets across India.

The company has pioneered several new business models such as AssistedMatrimony.comEliteMatrimony.com,CommunityMatrimony.comMatrimonyDirectory.com and Tambulya.comCommunityMatrimony.com is the world's single largest conglomerate of over 350+ community oriented portals.

People behind it

Murugavel Janakiraman is the Founder and CEO of Matrimony.com, whose flagship brand is BharatMatrimony. The company is powered by nearly 4000 employees across more than 180 branches in 20 major cities in India.

He was nominated twice by ‘The Economic Times’ for the ‘Entrepreneur of the Year’ award. Besides being awarded the Digital Entrepreneur of the Year by WAT, he was also Chairman Emeritus of the IAMAI (Internet and Mobile Association of India).

Saichithra S is the Chief Mobile and Portal Officer and spearheads Technology, Product and Digital Marketing and has been instrumental in several successful initiatives since 2000. She has over 13 years of experience in open source platforms, R&D of open source engines / tools and scalability solutions. Saichithra is a regular speaker at Technology and Mobile conferences.

The Mobile Team behind the App


Features of the app

The app has plenty of features that users can tweak around with to find relevant matches. These include:

- City Search: A user can search profiles using GPS location to find matches in their city.

- They can upload photos directly from the mobile camera/ gallery.

- Magic Match: This feature allows the user to shake the phone to get a match based on user preferences.

- Matrimony Messenger: User can chat live with prospective matches within the app.

- Instant Notifications from prospective matches and Daily recommendations

The app empowers the younger generation with the ability to find and connect to prospective matches any time, anywhere.

Once the user downloads the app, he or she can search profiles based on preferences and with a single touch contact members directly. A user can also refine search based on personal likes, browse profiles and shortlist them. Windows allows you to engage intuitively. The app offers members the convenience, flexibility and a wide choice of profiles on the go, letting people “express interest” and find matches faster than before.

The app is free to use but members can take a premium membership to view contact info and connect to prospects.

Pros and Cons:

Having tried out apps such as Tinder and Woo, I found BharatMatrimony to be a breath of fresh air. Users have to provide specific details about themselves so that the search algorithm can pick out the most suitable matches. The UI and UX are really good as well.

I really liked the Magic Match feature and also how the search algorithm provided accurate results even when I made minor changes to my preferences.

I recently signed up for the service through the app and also received a mail that my profile was being validated. So the company takes the authenticity of their users seriously.

There are no downs as such that I noticed in the time that I tried out the app.

YS Verdict

With over 8,00,000 downloads, 4/5 rating on the Google play store and over 1,00,000 active users every day, this is a definite must try app and service if you are planning to get hitched in the near future.

You can downloaded the app for Android, iOS and Windows platforms here

If you are an app developer and want your app to be featured on App Fridays, please reach out to harshith@yourstory.com


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