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Snapdeal partners with Mapmygenome to offer DNA testing service

Jai Vardhan
10th Sep 2014
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Snapdeal seems to be super aggressive as far as expansion is concerned. After cracking partnership with Tata Value Homes, the Delhi-based company has tied up with Mapmygenome India to offer DNA testing service.

With this service, consumers will be able to order personal genomics tests, which will help them identify the ideal lifestyle for them to lead a healthy and fit life.


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Mapmygenome uses state-of-the-art technology to decode and understand an individual’s DNA and provides actionable steps for individuals to lead a healthy life. The brand offers a variety of mapping tests such as Genomepatri, CardioCardiomap, Oncomap, Gynaecmap, and Brainmap among others.

Speaking about the tie-up, Amit Maheshwari, Vice President, Fashion at Snapdeal.com, said, “This partnership is in line with our commitment to provide our consumers with the widest range of products and services which help them lead a better life. Mapping the genome aids in predicting, preventing, and treating a number of diseases. The collaboration will help us in reaching out to 25 million+ members across the country and enable them to understand the gene-disease interaction better.”

Founded by Anu Acharya in 2011, Mapmygenome offers tests which range between Rs 1,000 to 25,000. The company started with arbitrary pricing and arrived at the price point that makes sense to them as a startup and for the customer.

read: From Janamptri to Genomepatri: The MapMyGenome Story

In August, the Delhi-based company had launched CapitalAssist, which will enable sellers on the platform by helping them meet their growing working capital requirement as they scale their businesses.

Talking about the partnership, Anu Acharya, CEO of Mapmygenome, said, “This is a partnership of two pioneers in India offering customers the best possible user experience in their quest for better health. Personal genomics now gets more personalized. This partnership will help consumers snap out of status quo and do something proactive about their health.”

Snapdeal has also announced its entry into the hospitality segment with 50,000 products across brands like cookware and bakeware, dining and serving and bar & glassware among others.

Last month, Snapdeal raised an undisclosed amount of funding from Ratan Tata. Earlier, this year it had raised $133 million led by eBay along with Kalaari Capital, Nexus Venture Partners, Bessemer Venture Partners, Intel Capital and Saama Capital participating in the round.

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