SVG Media acquires Mobile technology platform SeventyNine & performance display platform NetworkPlay
Digital media network SVG Media has completely acquired India and South East Asia’s leading mobile video technology platform SeventyNine and Performance display platform NetworkPlay from Gurner+Jahr (a unit of Bertelsmann Group).
Following the acquisition; SVG Media has become the largest advertising technology company in India with over 8% market share of digital media and has reach over 100 million Internet users on mobile and PC.
SeventyNine and NetworkPlay will now work as independent brands along with SVG Media’s other market leading AdTech platform Tyroo, DGM and PrecisionMatch.
Manish Vij, Founder & CEO, SVG Media along with Co-Founder and Chairman Harish Bahl said “It has been our dream to build a platform of this scale to help our advertisers meet its performance marketing objectives and give best monetization for our publishers for their mobile / PC assets. We are doing this by Affiliate marketplace, Video and Data products. SeventyNine’s patent pending technology is one of first few mobile video platforms that delivers performance to advertisers”
SeventyNine’sprevious co-founders Chirag Shah and DevenDharamdasani will lead the business post acquisition. “We are very excited to be back and working with the same team at SeventyNine and are very confident of making it the largest mobile video advertising technology platform in Asia,” they said.
Along with its leadership in India, SVG media, is serving business in over seven countries and is on its way to becoming the largest advertising technology platform in Asia.
SVG Media started its India operations in 2008 and is the launch pad for successful digital advertising technology media businesses. It house leading performance, mobile, data targeting businesses such as Tyroo, PrecisionMatch, DGM.