75% of downloaded apps are not opened once! How to change this?


Mobile apps are everywhere, there are thousands of developers across the globe building apps and hoping for a moonshot. This flood of apps make discovery a problem and even after a user discovers your app and downloads, 75 of the times it is uninstalled without opening! In such a scenario, how does one keep a user engaged? And this is what Amit Somani, ex-CPO of MakeMyTrip talked about at MobileSparks, YourStory's conference for mobile enthusiasts.

Along with talks and panels, 8 promising companies demoed at the event. And Amit Somani's talk at the event was a very valuable one for any technology startup. Here is the complete talk:


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