Hyderabad and Delaware based tech startup AppVirality Inc, has raised seed round from industry prominent investors including Rajan Anandan (Google India), Mike Galgon (aQuantive), Ravi Gururaj (Nasscom), Ashim Mehra (Baron Capital), Mohit Saxena (InMobi), India Internet Group, and TNN Capital. Developed by brothers and founders, Ram Papineni and Laxman Papineni, AppVirality is a plug and play growth hacking toolkit for mobile apps, that helps app developers in identifying and implementing the right growth techniques without having to code.
Much ado about coding!
AppVirality offers growth techniques aimed at increasing app downloads and user engagement through organic channels. The company is also releasing a new growth technique called “Personalized In-App Referrals” which helps app developers in running custom In-App referrals without having to code.
The startup graduated from the Microsoft Accelerator in May 2014. Ravi Narayan, Director, Microsoft Ventures India said,
The world is amidst a massive shift in mobile space and we are happy to see one of our portfolio companies is leading this change.
The founders added,
We will be using funds for further product development and hiring talent. Growth hacking is on high time at the moment. Our vision is to build a robust product that gives power to the growth or marketing teams who can login to our dashboard, select growth techniques and implement on the fly, no coding required.
The company is also aiming at adding three more unique growth techniques to its product suite by end of May 2015.
Content marketing contributes to 85% of our leads, and this remains our major strength going forwards too. Any Android app can make use of our solution irrespective of niche and size. But for the moment we are focused on serving 700+ registered users with us, who are in the range of 10k to 40M downloads. These include major players from ecommerce, news, games, productivity apps, and more.
On an average AppVirality clients see 28% hike in their monthly active users once they start working with them.
Nestled in the technological hub of Hyderabad, AppVirality currently is a six member team working out of IIIT campus. The company is looking at steady expansion and has over 700 apps signed up and integrated with 60 plus apps to begin with.