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Super, the 'tinder for jobs' finds a match, acquires CrunchCommerce

Jubin Mehta
23rd Mar 2015
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Super is a Mumbai based startup founded by Faisal Memon that has announced the acquisition of CrunchCommerce. Super is mobile-only company that wants to disrupt the jobs segment. It is being spun of as a separate entity from CrowdFire (previously JustUnfollow) which recently raised a $2.5 million series A round from Kalaari Capital. On the other hand, CrunchCommerce is a bootstrapped company with SaaS products for eCommerce companies that want to go mobile. Founded by Dayson Pais, the twenty member team will merge with Super and work on the app on priority alongside the existing business. This brings together two versatile mobile-led teams together.


super-crunch

Crunch has been reimagining shopping on mobile and the two teams have been ideating over the past few months. "We saw great synergies in the team, the technology and our passion for reimagining jobs on mobile. We have a very ambitious vision for jobs on mobile and this requires a team of very smart people,” says Faisal. Dayson will be joining in as Co-Founder, with the entire team at Crunch. This makes Super a team of 20+ in total.

Super was first launched in the middle of 2014 as a resume builder. It crossed 250k downloads soon and expanding in vision, the app was upgraded to act as a job hunting tool on mobile. With help from then parent company CrowdFire, Super got more then 100 high profile startups as recruiters and launched the tinder for jobs. Today, the app has crossed 500k downloads and finding jobs has become the core while building a mobile friendly resume is a key feature.

For CrunchCommerce, this makes sense because along with the acquisition it gets to leverage the user base Super and CrowdFire have been able to build over the last few years. Crunch team already has experience building B2C products with their earlier endeavours and with this step, the two teams will combine forces.

Jobs as a sector is flaming hot in India with technology startups aiming to overthrow the power that Naukri and Monster yield. Technology startups like HackerRank, HackerEarth, SpringRole, AasaanJobs, IIMJobs, etc are in a way unbundling the target market and coming up with specialized sectors for jobs. For instance, AasanJobs is a recruitment portal for blue collar workers, HackerRank focuses on technical developers. For Super as well, the audience has been varied from across the globe but with the pivot to focus on mobile and India, they'll also be focusing on key demographics to increase penetration.

Try out the Super App.

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